Case Study
Crop Analytica
Product Introduction
Crop Analytica is a comprehensive agricultural intelligence
platform built to equip agribusinesses, exporters, and institutions with deep field-level visibility, compliance support, and operational control. Designed to meet the growing need for traceability, transparency, and sustainability, the platform consolidates multi-source data into one seamless interface—bridging the gap between farm operations and business decisions.
With a modular, scalable structure, Crop Analytica delivers practical solutions for traceability, compliance monitoring, crop health management, and geospatial tracking—empowering stakeholders to manage risk, ensure product integrity, and drive value across the agri supply chain.
Design Process
Survey
Interview
Competitor Analysis
User Persona
Empathy Mapping
Information Architecture
User Flow
Wireframe
UI Design
Prototype
User Testing
Research
Analysis
Ideation
Prototype
Evaluation
Problem Statement & Solution
Problem
The agricultural sector is under increasing pressure to comply with regulatory requirements, maintain supply chain integrity, and ensure sustainable production practices. However, most agribusinesses continue to face critical challenges:
Lack of real-time visibility across farm operations and sourcing regions.
Inability to track and trace produce through the supply chain to meet regulatory standards like EUDR, STP, and others.
Data silos and non-integrated systems that restrict informed decision-making.
Over-reliance on manual processes, leading to inefficiencies and non-compliance risks.
These gaps create operational uncertainty, expose businesses to reputational and financial risks, and hinder the ability to meet global sustainability benchmarks.
Solution
Crop Analytica delivers an integrated, intelligence-driven platform built to digitize every stage of the agricultural value chain. Our solution combines remote sensing, IoT integration, and data-powered analytics to offer:
Real-time farm monitoring that captures accurate data on crop health, soil conditions, and weather variables.
Automated compliance tools that ensure alignment with global regulations and reduce the burden of manual data collection.
Dynamic traceability infrastructure that tracks produce from farm to fork, enhancing transparency and market confidence.
Decision-support systems that turn complex field data into actionable insights for timely interventions and optimized outcomes.
Competitor Analysis
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2
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5
Features
Target Audience
Product Offering
Features & Functions
Established year & Location
Source Link
Food Processors, Retailers, Consumers
Blockchain-based food traceability & supply chain transparency solutions
Track and trace food products, enhance food safety and quality, improve consumer trust
India, 2007
https://sourcetrace.com/
Farmers, Agribusinesses, Input Suppliers
Intelligent Agriculture Cloud platform, farm management, supply chain
Crop monitoring, yield prediction, traceability, market intelligence, financial services
India, 2010
http://www.cropin.com/
Farmers
Farm management platform
Weather forecasts, market information, crop advisories, input procurement
India, 2021
https://khetibuddy.com/
Farmers, Agribusinesses
Farm management software for all aspects of farm operations
Farm accounting, inventory management, crop planning, labor management
India, 2006
https://www.farmerp.com/
User Persona
Rohan Kumar
Farmer
"Passionate about agricultural development and community welfare"
Age
46
Gender
Male
Education
High school
Location
Maharashtra, India
Bio
Rohan Kumar represents a medium-scale farmer in India who balances traditional practices with a desire for modernization. His focus on improving crop yield and ensuring a sustainable future for his family drives his efforts. Understanding his challenges and motivations is essential for developing effective agricultural support and resources tailored to medium-scale farmers.
Goal
Adopt Sustainable Practices: Implement environmentally friendly farming methods.
Increase Crop Yield: Improve farming techniques to increase productivity and reduce losses.
Stay Updated on Market Trends: Keep informed about market prices and government schemes.
Preference
Mobile Apps
Workshops
Learn New
Farming
Weather Conditions
Personality
Traditional Yet Open-Minded
Patient
Practical
Hardworking
Risk-Averse
Pain Points
Lack of Access to Advanced Farming Tools: Limited resources for mechanization and technology.
Difficulty in Finding Reliable Buyers: Struggles to negotiate fair prices for his produce.
Limited Awareness of Government Schemes: Often misses out on benefits due to lack of information.
User Persona
Rajesh Kumar
Field Technician
"Driven by a passion for agriculture and a desire to make a positive impact"
Age
28
Gender
Male
Education
Bachelor’s degree in Agricultural Science
Location
Punjab, India
Bio
Rajesh Kumar is a dedicated Crop Field Officer who bridges the gap between agricultural research and practical farming. Her focus is on empowering farmers through education and support while promoting sustainable practices. Understanding her challenges and motivations is essential for developing programs that can effectively assist agricultural extension services.
Goal
Enhance farmers' knowledge of best practices in crop production.
Promote sustainable farming techniques and the use of modern technology.
Improve the overall productivity and profitability of crops in her district.
Facilitate access to government schemes and resources for farmers.
Preference
Apps Used
Resources
Devices
Tools
Learning Resources
Personality
Hands-On Learner
Empathetic
Responsible
Detail-Oriented
Pain Points
Limited resources and budget for training programs and outreach.
Difficulty in reaching remote farmers who lack access to information.
Resistance to change among some farmers who are accustomed to traditional methods.
Keeping up with the latest agricultural research and trends.
Empathy Mapping
Says:
“I need to know how my crops are doing in real-time.”
“How can I ensure that my produce meets market demands?”
“What tools can help me improve my farming practices?”
“I want to keep track of my compliance with government regulations.”
Does:
Looks for affordable solutions that can improve crop yield.
Uses basic mobile apps for weather updates and market prices.
Participates in local farmer meetings to learn best practices.
Tracks crop health manually or with limited technology.
Thinks:
“Will investing in technology pay off for my farm?”
“How can I compete with larger farms?”
“Are these solutions user-friendly for someone like me?”
“I want to reduce waste and increase yield.”
Feels:
Overwhelmed by the complexities of modern farming and market demands.
Hopeful about finding solutions that can enhance productivity.
Frustrated with inconsistent crop yields and market prices.
Empathy Mapping
Says:
“I need reliable data to advise farmers effectively.”
“I need tools that help me monitor crop health in real-time.”
“Farmers want practical solutions that are easy to implement.”
“How can I ensure compliance with government regulations?”
Does:
Conducts field visits to assess crop health and farmer needs.
Attends training sessions and workshops to improve knowledge.
Collaborates with agribusinesses to facilitate better farmer support.
Uses basic software for record-keeping and reporting.
Thinks:
“Will this platform really simplify my job and improve farmer outcomes?”
“Are these tools user-friendly for both me and the farmers?”
“How can I convince farmers to adopt new technologies?”
“I need to stay updated with the latest agricultural practices.”
Feels:
Hopeful that technology can improve agricultural practices and productivity.
Concerned about the environmental impact of farming and sustainability.
Overwhelmed by the amount of data and the need for compliance.
Frustrated when farmers resist adopting new methods.
Information Architecture
User Flow
Wireframe
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Outfit
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Primary Color
#02963A
#404366
#A0A7FF
Secondary Color
#E0E7EF
#232323
#F2F3FF
UI KIT
FT Mobile App
Farmer App
Admin UI
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