casestudy

Case Study

College King

Overview

A Collegeking website is an online platform designed to provide information and support for individuals interested in pursuing educational opportunities in foreign countries. These websites serve as comprehensive resources, offering a range of features and information to help prospective students navigate the study abroad process.

Design Process

Survey

Interview

Competitor Analysis

User Persona

Empathy Mapping

Information Architecture

User Flow

Wireframe

UI Design

Prototype

User Testing

Research

Analysis

Ideation

Prototype

Evaluation

Problem Statement & Solution

Problem

Students often struggle to find reliable and comprehensive information about various universities, courses, and application procedures.

The application process for international universities can be complex.

Managing finances in a foreign country, understanding currency exchange rates, and dealing with unexpected expenses can be daunting for students and their families

No reliable directions to find a path to their ideal University

Solution

Provides up-to-date and accurate information about various universities, courses, admission requirements, and application procedures. Include details on scholarships, language proficiency exams, and student testimonials.

Providing Free counselling and Chat box to guides students through the entire application process, helping them stay organized with checklists, deadlines, and reminders.

Providing AI finder to find your Study aboard Path

Providing Study Aboard Community to connect and chat with the Experience Aboard Student

Providing A-Z financial Support to the student

Providing Cost Calculator to Find out the actual cost of studying abroad along with living expenses

Competitor Analysis

Features

Finance

AI Finder

Aboard student community

Free counselling

E-Book Available

Advanced filter option

Refer and Earn

Personal Profile

Profile analytics

Chat box

Cost Calculator

Video Shots

User Persona

Swetha

“I need a University for my higher studies in abroad”

Age

Gender

male

Education

BBA

Location

Chennai

Bio

Swetha Recent graduate with a Bachelor's degree in Business Administration. She has Limited international travel experience, and she has a strong interest in international business and global markets. Swetha has always dreamt of studying abroad to enhance her academic knowledge.

Goal

Academic & Professional Development: Swetha is seeking a study abroad experience to gain a deeper understanding of international business practices and broaden his global perspective for future career opportunities.
Cultural Exposure: Eager to immerse himself in diverse cultures, enhancing his cross-cultural communication skills and adaptability.
Networking Opportunities: Swetha aims to build a global professional network, connecting with students, professors, and industry professionals from different parts of the world.

Preference

Destination

Program Focus

Accommodation

Financial Support

Personality

Adventurous

Tech-Savvy:

Proactive

Culturally Curious

Pain Points

Financial Considerations: Swetha is concerned about the costs associated with studying abroad and is looking for cost-effective options or scholarship opportunities.
Academic Transitions: Navigating a new academic system and adjusting to different teaching methods pose.
Language Proficiency: While proficient in English, Swetha is interested in destinations that offer programs in English and provide opportunities

Empathy Mapping

Says:

"I'm excited about the idea of studying abroad, but it feels like a big step."
"I need more information about the academic programs and cultural experiences in potential destinations."
"Finding a balance between academics and exploring a new culture is important to me."
"I'm unsure about the application process and visa requirements."

Does:

Researches study abroad programs online.
Attends university-sponsored study abroad information sessions.
Seeks advice from professors and peers who have previously studied abroad.
Looks for user-friendly websites that simplify the application process.

Thinks:

"I want to make the most of my time abroad, both academically and culturally."
"Understanding the cost and financial aspects of studying abroad is crucial."
"How will studying abroad contribute to my future career in journalism?"

Feels:

Excitement about the prospect of exploring a new country and academic environment.
Anxiety about the logistics of the application process, including visas and financial considerations.
Eager to make meaningful connections with fellow students and locals.

Information Architecture